J+B Blog
Is It “Time” for Advertisers to Reinvent the Commercial? +
It’s official.
According to a recent study from eMarketer, we can expect online ad spending to trump TV from here on out. While this historical first may seem like a bummer to those of us who treasure the art of the television commercial, the inevitable growth of online advertising does not necessarily mean it’s a dying art. In fact, eMarketers’ study shows TV coming out of the ad battle alive and resolute.
