J+B Blog

I’ve been hearing a lot of negative comments surrounding the ads that enlisted Zooey Deschanel and Samuel L. Jackson to portray the personal assistant-esque powers of Siri, a voice recognition software that  “helps you get stuff done,” according to Apple.

Keep in mind that the brainiacs at Apple probably didn’t pick Sam and Zooey’s names out of a hat. They could have gone with Duchess Kate or Lady GaGa or, I don’t know, any of the Kardashian girls. But they didn’t. They chose two people who actually seem marginally relatable; especially when you put them in pajamas or in their own kitchen as they are in these commercials…