Digital, mobile, and social have all quickly become the hottest advertising platforms in today’s world. Digital marketing agencies are now a dime a dozen, and those exclusively digital media professionals are some of the highest paid in the industry. In addition, many existing national agencies have hired specific digital media executives to supplement their successful traditional expertise and help brands navigate the radically changing landscape.
Let’s face it: Digital marketing isn’t going anywhere. In fact, there is substantial research to support up to 40% growth in digital advertising revenue by 2015. So how do you, as a brand marketing professional, keep up with it all? The fact is that with so many sub-platforms and intricacies involved, it’s impossible to become a digital media expert overnight. What you can do is start small, become familiar with general terms and principles, and use that knowledge to either choose an agency that is the best possible fit for your brand, or challenge your existing agency to ensure the highest ROI and get the most out of your digital advertising campaigns.
What is arguably the greatest part of digital (at least for marketers) is that it is 100% data driven. You can easily monitor the success rates of your ads and have the gratification of knowing what works from an attribution standpoint. So whether you are completely resistant to the digital world, are just getting your feet wet, or are ready to dive into it head first, here are some basic tips to help you enhance your digital marketing strategy.
If you think I’m talking about the game everyone used to play with their Great Aunt, stop reading. This blog is about brands, and the marketing strategies they use to cultivate and maintain success. One of the easiest ways to measure a brand’s success is to consider their impact, and would our lives really have been the same without pizza delivery?
A certain global pizza delivery brand called Domino’s basically pioneered the biz, but more importantly, they have recently found a way to facilitate customer loyalty and brand equity as advertising and commerce rapidly evolve…
Have you ever wondered what it’s like to have an office job? One that involves a computer, a desk, and likely a roll-y chair?
If you’re one of the select few that haven’t experienced one, it goes a little something like this: It’s 2:03 (and by the way, we know that because our eyes have been darting back and forth from whatever we’re supposed to be doing to the tiny digital clock in the corner of the screen for what feels like an eternity). 2:03 means enough time has passed that the morning coffee buzz has worn off, the office walls are starting to absorb all the oxygen in the room, there’s no more food to look forward to (which is the worst part in my opinion), and yet the end of the workday is nowhere in sight. They say it’s 5:00 somewhere, but that somewhere is not here and let’s face it, that’s really all that matters unless you’re Jimmy Buffett…
According to a recent study from eMarketer, we can expect online ad spending to trump TV from here on out. While this historical first may seem like a bummer to those of us who treasure the art of the television commercial, the inevitable growth of online advertising does not necessarily mean it’s a dying art. In fact, eMarketers’ study shows TV coming out of the ad battle alive and resolute.
What is arguably the greatest thing about social media, both on a personal and business-related basis, is that it provides all users with an equally blank slate to craft an online identity, and what is an identity if not a collection of interests? Enter Pinterest, the overnight social photo sharing phenomenon that has given single women everywhere an excuse to browse wedding dresses, a way to devour endless cupcake recipes without ever having to preheat the oven, a means of learning a quick DIY trick for hemming jeans (which you can look at on your iPhone en route to the tailor.) In all seriousness though, Pinterest is genius. It has given us a way to visually curate, catalog and share everything we like, and it has undeniably become a satisfying pastime for 11.1 million visitors.