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What Top Marketing Companies Should Know about the Pin-Crazed Demographic +

What is arguably the greatest thing about social media, both on a personal and business-related basis, is that it provides all users with an equally blank slate to craft an online identity, and what is an identity if not a collection of interests? Enter Pinterest, the overnight social photo sharing phenomenon that has given single women everywhere an excuse to browse wedding dresses, a way to devour endless cupcake recipes without ever having to preheat the oven, a means of learning a quick DIY trick for hemming jeans (which you can look at on your iPhone en route to the tailor.) In all seriousness though, Pinterest is genius. It has given us a way to visually curate, catalog and share everything we like, and it has undeniably become a satisfying pastime for 11.1 million visitors.

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