Digital, mobile, and social have all quickly become the hottest advertising platforms in today’s world. Digital marketing agencies are now a dime a dozen, and those exclusively digital media professionals are some of the highest paid in the industry. In addition, many existing national agencies have hired specific digital media executives to supplement their successful traditional expertise and help brands navigate the radically changing landscape.
Let’s face it: Digital marketing isn’t going anywhere. In fact, there is substantial research to support up to 40% growth in digital advertising revenue by 2015. So how do you, as a brand marketing professional, keep up with it all? The fact is that with so many sub-platforms and intricacies involved, it’s impossible to become a digital media expert overnight. What you can do is start small, become familiar with general terms and principles, and use that knowledge to either choose an agency that is the best possible fit for your brand, or challenge your existing agency to ensure the highest ROI and get the most out of your digital advertising campaigns.
What is arguably the greatest part of digital (at least for marketers) is that it is 100% data driven. You can easily monitor the success rates of your ads and have the gratification of knowing what works from an attribution standpoint. So whether you are completely resistant to the digital world, are just getting your feet wet, or are ready to dive into it head first, here are some basic tips to help you enhance your digital marketing strategy.
When you read as many blogs as I do, it becomes necessary to wrap them all up into a tidy little aggregated space. Who has time to actively seek out news these days? Nope, I need my news to seek me out (Big shout out to Google reader for making this a reality). Occasionally though, when I’m feeling adventurous or I get bored with the interface, I’ll venture out to the sites themselves. Seeing the words in their individual aesthetic element makes me a happy girl (which is why I still prefer actual books over reading on the screen of a Kindle/iPad/any other device, but that’s another story – no pun intended).
Last night I was perusing one of my favorite “non-advertising” blogs, when I found myself in the FAQ section, hoping that other readers were also curious as to where to buy those iron on curtain hemming strips. I know, I know… it’s not an industry blog, but I promise this has to do with advertising in some form. I’m getting there.