J+B Blog

Like It, Follow It, Add It, Live It

The Old School Ad Agency May Benefit from New School Writing +

I grew up during the birth of instant messaging. For me, it was pretty much the coolest thing since…ever, probably because it took both the awkwardness and the tedious nature out of written communication. Looking back, I can even remember the first time I saw the letters “LOL” appear on the screen. The phrase really took off, and we all used it like it was going out of style, except it never really did.

And it didn’t stop there. Soon I realized that people were abbreviating just about everything, even hacking away at words that were already short in their natural form. I mean, are we so engaged in communication that the ‘h’ in ‘what’ is justifiably disposable in any circumstance? Wat is that about?…

Read More

How Marketing Agencies Can Help Brands Capitalize on our Mid-Workday Slump +

Have you ever wondered what it’s like to have an office job? One that involves a computer, a desk, and likely a roll-y chair?

If you’re one of the select few that haven’t experienced one, it goes a little something like this: It’s 2:03 (and by the way, we know that because our eyes have been darting back and forth from whatever we’re supposed to be doing to the tiny digital clock in the corner of the screen for what feels like an eternity). 2:03 means enough time has passed that the morning coffee buzz has worn off, the office walls are starting to absorb all the oxygen in the room, there’s no more food to look forward to (which is the worst part in my opinion), and yet the end of the workday is nowhere in sight.  They say it’s 5:00 somewhere, but that somewhere is not here and let’s face it, that’s really all that matters unless you’re Jimmy Buffett…

Read More

Is It “Time” for Advertisers to Reinvent the Commercial? +

It’s official.

According to a recent study from eMarketer, we can expect online ad spending to trump TV from here on out. While this historical first may seem like a bummer to those of us who treasure the art of the television commercial, the inevitable growth of online advertising does not necessarily mean it’s a dying art. In fact, eMarketers’ study shows TV coming out of the ad battle alive and resolute.

Read More