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	<title>Blog &#124; J+B North America</title>
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	<description>A service-first advertising agency that represents internal and external brand media and marketing teams anxious to break the status quo.</description>
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		<title>How to Work With Tight Media Buying Budgets (and Impress Your Boss While at it)</title>
		<link>http://www.jbnorthamerica.com/best-advertising-agency-blog/thoughts-from-the-top/how-to-work-with-tight-media-buying-budgets-and-impress-your-boss-while-at-it/</link>
		<comments>http://www.jbnorthamerica.com/best-advertising-agency-blog/thoughts-from-the-top/how-to-work-with-tight-media-buying-budgets-and-impress-your-boss-while-at-it/#comments</comments>
		<pubDate>Mon, 22 Oct 2012 20:35:27 +0000</pubDate>
		<dc:creator>Kelsey</dc:creator>
				<category><![CDATA[Thoughts from the Top]]></category>

		<guid isPermaLink="false">http://www.jbnorthamerica.com/best-advertising-agency-blog/?p=193</guid>
		<description><![CDATA[We get it. Marketing and Media budgets are tight. And with that, there is enormous pressure to spend every dollar as wisely as possible. Finding the “perfect” recipe for ad spend is no easy task, but you can feel confident in making the most of the budget you have to work with if you consider [...]]]></description>
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		<title>Media/Marketing: It’s All GRP’s to Me</title>
		<link>http://www.jbnorthamerica.com/best-advertising-agency-blog/traditional-media/mediamarketing-its-all-grps-to-me/</link>
		<comments>http://www.jbnorthamerica.com/best-advertising-agency-blog/traditional-media/mediamarketing-its-all-grps-to-me/#comments</comments>
		<pubDate>Fri, 19 Oct 2012 21:17:58 +0000</pubDate>
		<dc:creator>Kelsey</dc:creator>
				<category><![CDATA[Traditional Media]]></category>

		<guid isPermaLink="false">http://www.jbnorthamerica.com/best-advertising-agency-blog/?p=187</guid>
		<description><![CDATA[Most of us have experienced the death of a favorite show at some point in our lives, and most of the time it’s due to network cancellations. The harsh reality is that no matter how much we love our shows, advertising dollars are needed to keep them on air. How do advertisers decide whether or [...]]]></description>
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		<title>Television Media Buying &#8212; What&#8217;s an Advertiser to do?</title>
		<link>http://www.jbnorthamerica.com/best-advertising-agency-blog/traditional-media/television-media-buying-whats-an-advertiser-to-do/</link>
		<comments>http://www.jbnorthamerica.com/best-advertising-agency-blog/traditional-media/television-media-buying-whats-an-advertiser-to-do/#comments</comments>
		<pubDate>Thu, 18 Oct 2012 17:22:32 +0000</pubDate>
		<dc:creator>Kelsey</dc:creator>
				<category><![CDATA[Traditional Media]]></category>

		<guid isPermaLink="false">http://www.jbnorthamerica.com/best-advertising-agency-blog/?p=181</guid>
		<description><![CDATA[Despite the irrefutable magnification of digital media in recent years, most big brands are still in the end-game of discovering their most lucrative media mix. And since relying solely on digital is not in the cards for many B-to-C and B-to-B brands, that mix often includes TV. In fact, TV is still devotedly sought after [...]]]></description>
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		<title>5 Ways To Improve Your Digital Marketing Strategy</title>
		<link>http://www.jbnorthamerica.com/best-advertising-agency-blog/new-media/five-ways-to-improve-your-digital-marketing-strategy/</link>
		<comments>http://www.jbnorthamerica.com/best-advertising-agency-blog/new-media/five-ways-to-improve-your-digital-marketing-strategy/#comments</comments>
		<pubDate>Wed, 26 Sep 2012 21:20:52 +0000</pubDate>
		<dc:creator>Kelsey</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital media buying]]></category>
		<category><![CDATA[digital media planning]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://www.jbnorthamerica.com/best-advertising-agency-blog/?p=127</guid>
		<description><![CDATA[Digital, mobile, and social have all quickly become the hottest advertising platforms in today’s world. Digital marketing agencies are now a dime a dozen, and those exclusively digital media professionals are some of the highest paid in the industry. In addition, many existing national agencies have hired specific digital media executives to supplement their successful [...]]]></description>
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		<title>5 Mistakes Made by Seasoned Marketing Agencies</title>
		<link>http://www.jbnorthamerica.com/best-advertising-agency-blog/media-strategy/5-mistakes-made-by-seasoned-marketing-agencies/</link>
		<comments>http://www.jbnorthamerica.com/best-advertising-agency-blog/media-strategy/5-mistakes-made-by-seasoned-marketing-agencies/#comments</comments>
		<pubDate>Thu, 20 Sep 2012 21:12:27 +0000</pubDate>
		<dc:creator>Kelsey</dc:creator>
				<category><![CDATA[Media Strategy]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://www.jbnorthamerica.com/best-advertising-agency-blog/?p=122</guid>
		<description><![CDATA[Let&#8217;s face it: Nobody&#8217;s perfect. As marketing professionals, we like to think that we&#8217;re experts in our field and that we&#8217;re one step ahead of the changing landscape, but the truth is, human nature is to fall into routine and get comfortable. Pride can be a devastating roadblock that prevents us from correcting and fine-tuning [...]]]></description>
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