J+B Blog

If you think I’m talking about the game everyone used to play with their Great Aunt, stop reading. This blog is about brands, and the marketing strategies they use to cultivate and maintain success. One of the easiest ways to measure a brand’s success is to consider their impact, and would our lives really have been the same without pizza delivery?

A certain global pizza delivery brand called Domino’s basically pioneered the biz, but more importantly, they have recently found a way to facilitate customer loyalty and brand equity as advertising and commerce rapidly evolve…